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How about a financial health check for your council publication? |
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A financial health check will probably surprise you - very few councils give the true cost of its publication to their residents. Let me explain.
Contact us for details on our consultancy service. |
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Are you thinking of producing a publication but not sure if it will be viable? |
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Let us undertake the research and viability for you; thus saving your staff time. We will give you an unbiased opinion as to the feasibility of your project undertaking preparation of costs and revenue budgets. Contact Martin Tidd for an initial free discussion.
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Piggy backing on your publication can cost you money |
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If you have a phone call from your local PCT, Police Authority, Learning and Skills or some other QUANGO asking for some editorial in your publication – BEWARE.
They are 'piggy backing' on your publication, playing on your good nature in order for them to promote themselves at your expense.
Why should your ratepayers subsidise their editorial or advertising? By all means let them take space but at a price. It may not be at your normal commercial advertising rates but it should be at a price that does not cost you money. If you feel embarrassed about asking for money we will do it for you to get the best deal for your council.
For an informal discussion contact Henry Tidd or Rebecca Jones. |
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Will your tender invitation get best value for your council? |
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Will your tender invitation get best value for your council? If you are introducing a regular newspaper or magazine for your council – or planning to retender for your existing publication, you’ll want to make sure that you get the very best results from the tendering exercise. Tim Smith, from public sector communication specialists, Blue Heron Communications looks at the golden rules to follow. Read his article: The Golden Rules. Read more here. |
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Make the most of your Council Publication |
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With tighter financial restraints, more councils may wish to generate a greater contribution towards the production costs of their publications through advertising revenue. However, most councils do not have the resources to achieve the desired results and recruiting a sales team is both time consuming and expensive. At Local Council Media we offer a range of sales options and revenue opportunities for councils and can tailor-make solutions geared to particular requirements. We can also advise on reducing print and design costs. Our organisation already represents the councils on this website and, should you wish, we can come and see you and explain how your publication can benefit from our experience, generate income and reduce costs. We will also be publishing regular articles achieving “best value” as well as marketing ideas. If you are a councillor or council officer and would like to use our service please go to ‘contact us’ and register your details. |
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